Jefferies London Hires Former Knight Frank Partner as Head of Sales

Jefferies London, one of the capital’s fastest-growing prime residential brokerages, has announced the appointment of John White as Head of Sales, marking a major talent acquisition as the firm continues its rapid expansion following a recent rebrand.

This announcement follows a busy period for the firm, which has not only rebranded from Jefferies James to Jefferies London, but also launched J.E.S.S.E. — one of the UK’s first AI-powered property brokers — now fully operational across client-facing digital channels.

With nearly 20 years of experience in the prime London market, John White brings with him an exceptional track record. Most recently, he spent the past decade at Knight Frank, where he co-led the flagship Mayfair office — a critical hub within one of the world’s most competitive residential markets.

White’s in-depth knowledge of ultra-prime markets, combined with his ability to foster lasting client relationships, is expected to further strengthen Jefferies London’s presence across Prime Central London.

Damien Jefferies, Founder of Jefferies London, commented:

“John’s experience and market insight are second to none. His leadership will play a central role as we expand our team and client base, with the goal of establishing Jefferies London as the go-to brokerage for prime London sellers. We’re proud to welcome him at such a pivotal moment in our journey.”

John White, Head of Sales at Jefferies London, added:

“After nearly 20 years in residential agency, I’ve witnessed how dramatically the industry has changed. The traditional listing model has evolved into a brokerage-driven, relationship-led approach — one that rewards innovation, collaboration and client-first thinking.

What drew me to Jefferies London is its culture — a powerful mix of experience, entrepreneurial drive, and ambition. The team is forward-thinking and well-connected, and the firm is perfectly placed to capitalise on a shifting market dynamic.

I believe the brokerage model is the future of prime residential agency — and Jefferies London is leading that charge.”

? About Jefferies London

Jefferies London is a specialist prime residential brokerage representing clients across Central and South-West London. The firm combines over 100 years of industry expertise with a modern, digital-first approach. Its team of brokers delivers tailored marketing, discreet representation, and innovative solutions to an international client base of buyers, sellers, and investors.