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Privacy policy

Introduction

At Jefferies London, one of our main priorities is the privacy of our clients and visitors. This Privacy Policy document explains the types of information that we collect and record and how we use it. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant legislation.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

Scope

This Privacy Policy applies to all interactions with Jefferies London, whether through our website, telephone, WhatsApp, email, or other communication channels. This includes personal information collected through online and offline activities, including automated AI interactions.

Consent

By using our services, including our website and communication channels, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear at the point of data collection.

Direct Communication:

If you contact us directly via telephone, WhatsApp, or email, we may collect information including:

  • Your name, email address, phone number
  • Contents of the message and any attachments
  • Any other information you choose to provide

Website and Online Services:

When you visit our website, we may collect information such as:

  • IP address
  • Browser type and version
  • Internet Service Provider (ISP)
  • Date and time stamp
  • Referring/exit pages
  • Click data and user interactions

AI-Assisted Communications and Data Processing:

To enhance our client experience, Jefferies London may use artificial intelligence (AI) systems to assist with communications via telephone, WhatsApp, email, and our website. These AI tools may analyse message content, generate responses, and support our team in delivering property-related advice and services.

These systems may process personal data outside the United Kingdom. Where this occurs, we ensure adequate data protection is maintained through recognised safeguards, such as International Data Transfer Agreements (IDTAs), Standard Contractual Clauses (SCCs), or adequacy decisions approved by the UK Information Commissioner's Office (ICO).

Users interacting with our AI systems have the same data protection rights, including the right to access, rectify, erase, restrict, or object to the processing of their data. If you prefer not to engage with our AI assistant or would like your communications to be reviewed solely by a human representative, you may notify us directly.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our services
  • Improve and optimise user experience
  • Develop new products and services
  • Communicate with you, either directly or through AI-assisted responses
  • Provide customer service and updates
  • Send you emails and other notifications
  • Prevent and detect fraud
  • Ensure compliance with legal and regulatory obligations

Recommendations for Third-Party Services

We may, either directly or through our AI systems, suggest or recommend third-party service providers such as mortgage brokers, solicitors, tax advisors, surveyors, or other professionals to assist you in property-related matters. These recommendations are provided solely for your convenience, and Jefferies London does not endorse or accept responsibility for the services provided by such third parties.

If you choose to engage with any third-party provider, your interaction is subject to the privacy policies and terms of that provider. We encourage you to review their policies before sharing any personal information.

We will only share your personal data with a third-party provider at your explicit request or with your clear consent. Where such sharing occurs, we ensure that adequate data protection measures are in place.

Log Files

We follow a standard procedure of using log files. These files log visitors when they visit websites. The information collected by log files includes IP addresses, browser type, ISP, date and time stamp, referring/exit pages, and click data. This data is used for analytics and to enhance our services.

Cookies and Web Beacons

Like many websites, we use cookies to store information, including visitors' preferences and visited pages. The purpose is to optimise the user experience by tailoring content based on your browser and usage patterns.

Data Retention and Security

We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. We implement stringent measures to protect data against unauthorised access, loss, or misuse, including encryption, access controls, and secure data transfer protocols.

Third-Party Services and Advertising

We may use third-party services and advertising networks that employ technologies such as cookies and JavaScript to collect data. These third parties may automatically receive your IP address when their content is displayed. Please consult their respective privacy policies for more details.

International Data Transfers

Where data is processed or stored outside of the UK, including through third-party services or AI infrastructure, we implement safeguards to ensure an adequate level of protection. This includes legally binding data protection clauses and adherence to international privacy frameworks.

Your Rights Under UK GDPR

You have the right to:

  • Access your data
  • Request correction of inaccurate information
  • Request deletion of your data under specific conditions
  • Restrict processing where applicable
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

If you wish to exercise any of these rights, please contact us using the details provided on our website. We will respond within one calendar month, as required by law.

Children's Privacy

We do not knowingly collect any personal information from children under the age of 13. If you believe that your child has provided us with such information, please contact us immediately.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The latest version will always be available on our website.

Contact Us

If you have any questions or concerns regarding our Privacy Policy or data practices, please contact us at +44 203 884 0717 | hello@jefferies.london.